Supplying Active Change : A strategic partnership between Nike and Apollo is looking to reset the fashion world’s game
8 OCTOBER 2016, 1 WWD.COM
Nike Inc. is looking to up its apparel game by going local. Maybe it’s the never-ending crush of competition from Adidas and Under Armour, new entrants, the threat of fast fashion, choosier consumers or just some internal drive, but Nike and the other top sports players are all taking on the characteristics of the pro athletes they build up as heroes. The active set has been, well, active in reshaping their businesses. They are seeking to both cut fat and build muscle and using more technology to hone their regimen as retailers and fashion companies struggle to react to a rapidly evolving market.
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